Что такое графический дизайн: Что такое графический дизайн и чем занимается графический дизайнер

Что такое графический дизайн и чем занимается графический дизайнер

Мы по максимуму используем визуальное восприятие, чтобы ориентироваться в мире и выполнять рутинные дела.

Хотите дойти до супермаркета? Вам необходимы указатели на домах, стрелочки в Яндекс.Навигаторе или хотя бы вывеска с названием магазина, заметная издалека. Хотите почитать книжку? Нужно, чтобы графический дизайнер позаботился о подходящем шрифте и единообразии страниц. Собираетесь выступать перед аудиторией? Визуальное сопровождение поможет резюмировать всё самое важное.

Важная миссия графического дизайнера — упорядочивать хаос вокруг и раскладывать информацию по полочкам.

Эти инструменты коммуникации нужны, чтобы человек сориентировался на незнакомой территории или понял, каких действий от него ожидают в конкретной ситуации. Иногда слова содержат всю необходимую информацию, тогда задача дизайнера — сделать надпись легко читаемой и приятной глазу.

Любые таблички в городе созданы дизайнерами-графиками

Часто слова сопровождаются картинками: это нужно для структурирования разных сообщений, когда в них трудно ориентироваться. Человек гораздо быстрее охватит взглядом картинку, чем прочтёт несколько предложений. А иногда визуальный язык становится единственно возможным способом коммуникации: вывески в аэропортах, на международных конференциях и в туристических местах всегда дополняются изображениями.

Даже без знания русского, английского и китайского можно примерно понять, куда идти

Бывает, что слова вовсе не нужны. Например, в дорожных знаках. Все водители знают их значение и быстро ориентируются по картинкам: читать текст во время движения просто нет времени. В разных странах знаки могут незначительно различаться: дизайнеры трудятся над тем, чтобы сделать их максимально лаконичными, понятными, узнаваемыми. Это особенно важно, когда от участников дорожного движения требуется быстрая реакция.

Не нужно никаких слов, чтобы считать информационное сообщение

Вывески, таблички и короткие инструкции окружают нас повсюду и помогают нам спокойно жить. Мы воспринимаем массу информации бессознательно — это работа графических дизайнеров, которая часто остаётся незамеченной.

Перейдём к продуктам визуальной коммуникации, с которыми мы взаимодействуем осознанно. Таблицы, схемы, инфографика и презентации нужны, чтобы структурировать большой объём информации. Слушая выступление интересного спикера или читая инструкцию к стиральной машине, мы концентрируемся. Поэтому дизайн этих материалов может быть более детализированным, чем уличный знак.

Это инструкции от IKEA. Дизайнер нашёл способ понятно изобразить элементы мебели, обозначить необходимые действия, а еще придумал смешного улыбающегося человечка, чтобы поддержать моральный дух клиентов.

Задача дизайнера при разработке инфографики или презентации — сделать язык картинок простым и понятным. Хорошие иллюстрации бывают эффективнее длинных текстов и понятны носителям любых языков.

Дизайн бывает и без картинок. Читая хорошую бумажную книгу, вы можете даже не догадываться, сколько часов дизайнер провёл за вёрсткой. Правильно подобранные шрифты, межстрочные интервалы, поля и переносы слов позволяют глазам меньше уставать.

Дизайнер выбирает шрифты, расположение номеров страниц и заголовков, размер полей и отступов

Если вы думаете, что значение типографики преувеличено, полистайте дешёвые книги из девяностых годов: тогда процветала некачественная печать, строки на двух страницах одного листа не совпадали и просвечивали через тонкую бумагу. Читая такую книгу, вы быстро устанете.

В «цифре» есть свои нюансы: дизайнер заботится, чтобы вам не приходилось бегать глазами по большому экрану, чтобы абзацы отличались от межстрочных интервалов, а переход на новую строку не осложнял чтение.

Содержание

Как стать графическим дизайнером

Графический дизайнер создаёт фирменные стили, визуал для рекламы, дизайн для сообществ в соцсетях, упаковок продуктов и мерча. Результатом работы могут быть:

  • Брендбук — брошюра с рекомендациями по использованию логотипа, фирменных цветов и шрифтов компании.
  • Дизайн баннера на сайт или рекламной листовки для печати.
  • Вёрстка каталога, журнала или книги — для печати или электронных носителей.
  • Шаблоны для постов в соцсетях, сторис или email-рассылок.
  • Макеты для печати упаковок и сувениров.

Внезапно — дизайнер делает много рутинной работы. Творчеством, конечно, тоже приходится заниматься, но львиная доля времени уходит именно на техническую часть. Несмотря на то что программы легко позволяют делать кружочки ровными, палочки перпендикулярными, а цветовые переходы естественными, не все процессы поддаются автоматизации.

В дизайне много расчётов — взгляните хотя бы на логотип Apple, который кажется на первый взгляд совсем простым:

Он спроектирован по принципу золотого сечения, и все изгибы в яблочке не случайны

Рутина — это вовсе не плохо: ведь если выжимать из себя креативные идеи 24/7, можно быстро перегореть. А дизайнер в каком-то смысле постоянно меняет виды деятельности, от придумывания эскизов до проработки мелочей. Однако важно понимать, что профессия требует не только творческого потенциала, но и много терпения, точности и аккуратности.

Другой аспект, о котором мало говорят, — коммуникация с заказчиками. Конечно, в офисах эту работу частично берут на себя менеджеры проектов, но даже в больших компаниях сейчас есть тренд на прямое общение исполнителя с заказчиком. О фрилансе и говорить нечего. И, поскольку в дизайне много вкусовщины, дар убеждения в этой профессии просто необходим. Иначе есть риск бесконечно переделывать работу под правки заказчика без веских причин. Просто потому что люди очень редко знают, чего хотят.

А ещё дизайнер должен постоянно учиться и подстраиваться под меняющиеся обстоятельства. Даже если работать в одном сегменте, будут меняться тренды и сервисы. Поэтому зазубрить нужные комбинации клавиш в Photoshop — это не выход: важно хотя бы примерно понимать принцип работы всех инструментов, чтобы уметь работать в разных программах и в любой версии этих программ.

«Чем отличается дизайн по отраслям от графического дизайна?» – Яндекс.Кью

Прежде чем ответить на вопрос, давайте чуть подробнее разберемся в вопросе, что же такое «материальный дизайн». На самом деле, «материальный» — не тренд, а дизайн-язык компании Google, представленный летом 2014 года. Этот язык — развитие своего предыдущего дизайн-языка Holo, который появился в Android 4.0 в 2011 году, в то время как сам Holo — взгляд Google на развитие Flat Design — «плоского дизайна». Главные принципы Flat Design — «плоскость», отказ от объемных элементов, отражений, теней, использование простых одноцветных элементов, общая визуальная простота интерфейса и грамотное использование шрифтов для наилучшей концентрации внимания на содержимом. Подход и основные принципы Flat Design был рождены вместе с выходом Modern UI — дизайн-языка графических интерфейсов, придуманного Microsoft, который сейчас развивается и используется в операционных системах Windows и сервисах компании.

Как видите, Flat Design как более глобальное понятие как раз и является нынешним «трендом» в разработке графических интерфейсов.

Что касаемо понятия тренда как актуальных на сегодня решений в дизайне интерфейсов — думаю, общий тренд Flat Design пришел всерьез и надолго, так как он отвечает очень многим требованиям современных интерфейсов — он удобен на небольших сенсорных экранах в мобильных устройствах, так как отсутствие лишних элементов экономит место, снижает нагрузку на вычислительные мощности, а значит продлевает работу на одном заряде батареи, а главное — он позволяет быстрее воспринимать информацию, не отвлекаясь на окружающие украшательства, что весьма важно в наше время, когда потоки разнообразной информации с каждым днем лишь растут.

Дальнейшие тренды в дизайне графических интерфейсов во многом зависит от развития самих интерфейсов, и, думается, Flat Design является наиболее удачным решением для сенсорных экранов, которые сейчас распространены повсеместно. В будущем, с развитием новых способов взаимодействия с техникой с помощью голограмм, тактильных ощущений и запахов, возможно, появятся и новые тренды в дизайне интерфейсов.

Подробнее про особенности Material Design можно вот тут прочитать habrahabr.ru

А вот так компания Microsoft представляет возможные будущие интерфейсы в своей ежегодной серии роликов Microsoft: Productivity Future Vision youtu.be

Как самостоятельно стать графическим дизайнером? Что читать, смотреть, какие инструменты изучить?

Совсем не обязательно оплачивать дорогостоящие курсы по графическому дизайну или тратить драгоценные годы на обучение в учебных заведениях. К счастью, благодаря интернету мы имеем возможность сэкономить свое время и деньги и научиться всему самостоятельно, нужно только желание.

В этой статье мы собрали для вас полезные советы и источники, которые помогут вам продвинуться в овладении искусством графического дизайна. Многие материалы, упомянутые ниже, англоязычные, но мы не видим в этом никакой проблемы, ведь настоящий повод для волнения – это незнание английского в современном мире.

1. Не торопитесь

Не стоит совершать самую распространенную ошибку всех начинающих специалистов – торопиться. Вам придется потратить время на доскональное изучение Photoshop и Illustrator, обучиться техникам рисования и выучить основы в целом.

Для начала научитесь рисовать, если вы еще не владеете этим навыком

  1. Для этого совершенно не обязательно сидеть в одной аудитории с такими же новичками и пытаться нарисовать очередной куб или вазу. Вообще-то, вам и не нужно быть супер-художником. Вполне достаточно знать основы рисования и уметь сделать набросок.
  2. В этом вам поможет всем известная и невероятно полезная книга “You Can Draw In 30 Days”. Просто занимайтесь по ней хотя бы по тридцать минут в день на протяжении месяца, и вы сможете овладеть более чем посредственными навыками рисования.

Обучитесь основам графического дизайна

  1. Рекомендуем просмотреть базовые курсы по Цвету, Типографике, Композиции
  2. С этим поможет справиться книга “Picture This”, основанная на сказке про Красную Шапочку, она учит основам и графического дизайна, и рисунка.
  3. Изучайте шрифты, цвета. Если есть возможность и желание пройти курсы – хорошо, в противном же случае в ваших руках есть целый интернет, который кишит бесплатными уроками и видеоматериалами по теме.
  4. Занимайтесь по этим урокам ежедневно, они помогут вам в вашем обучении.

Также вы должны знать хотя бы основы UX

Без знания UX/UI дизайна вы не сможете быть полноценным графическим дизайнером, ведь ваш продукт должен в первую очередь быть удобным для пользователя. Для этого вам стоит прочесть хотя бы вот эти две книги:

  1. “Дизайн привычных вещей”
  2. “Не заставляйте меня думать”

Вы должны уметь писать

  1. Хороший дизайнер должен преуспевать в коммуникации и продумывать каждый момент в своем дизайне, в том числе и текст. Пишите так, чтобы ваш текст не был сухим и непривлекательным. Здесь вам опять же понадобится знание пользовательского опыта.
  2. Стоит прочесть книгу “Made To Stick”, она поможет вам научиться писать цепляющие тексты.
  3. Также внесите в закладки себе сайт Voice and Tone. Здесь есть масса примеров отличных текстов, они вам понадобятся для дальнейшей работы.
  4. Досконально изучите Adobe Photoshop и Adobe Illustrator

Теперь, когда теория и основы уже изучены, пора приступать к практике. Стоит начинать именно с Illustrator, а затем переходить к Photoshop.

Illustrator используется в создании иконок и есть масса уроков и книг, с помощью которых вы сможете научиться работать в этой программе, и вот парочка для вас:

  1. “ Adobe Illustrator Classroom in a Book” – очень нудная, но полезная книга. И если вы сможете осилить хотя бы половину этого учебника, то вы уже сможете вполне уверенно ориентироваться в программе.
  2. На этом канале вы сможете найти четыре достаточно подробных видеоурока, которыми вполне можно заменить вышеупомянутую скучную книгу.
  3. “Vector Basic Training” – книга, с помощью которой вы научитесь создавать изображения с помощью кривых. Кстати, по ссылке помимо книги предоставляются еще видео и упражнения.

Photoshop считается более сложным, чем Illustrator, но интернет полон уроками по этой программе:

  1. Tuts+ – здесь вы найдете массу уроков (и по Illustrator, кстати, тоже), которые помогут вам обучиться инструментам и получить навыки рисования.
  2. Этот канал содержит в себе достаточно большое количество уроков по Photoshop, и они вам точно пригодятся.
  3. Photoshop Tutorials – достаточно полезный ресурс, на котором помимо уроков есть и различные плагины, кисти, градиенты и многое другое
  4. Занимайтесь по этим материалам хотя бы по часу в день, и вы быстро добьетесь достаточно высокого уровня знания Photoshop.
  5. Определитесь со своей специальностью

Как и любая сфера деятельности, графический дизайн разделен на несколько узких специальностей: мобильные приложения, логотипы, веб-дизайн. Решите, что вам нравится больше и направьте всю энергию на изучение желаемой специализации.

Кстати, если выбираете курс Дизайн мобильных приложений, рекомендую зайти на сайт-агрегатор онлайн-курсов tutortop.ru. Там в удобном виде собраны курсы от всех основных онлайн школ. Удобно выбирать и сравнивать.

кто это, чем занимаются, зарплата и где учиться — CheckROI
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«Чем отличается веб-дизайнер от графического дизайнера?» – Яндекс.Кью

Веб-дизайнер – это одна из специализаций графического дизайнера.

.

Веб-дизайнер создает дизайн сайтов, интерфейсов, и одновременно является графическим дизайнером. Графический дизайнер занимается только созданием графики для использования на веб-сайтах или в печатном виде.

.

Главным отличием веб дизайнера от графического дизайнера является результат работы, который они представляют.

.

Работа графического дизайнера — это графика и визуальное оформление плакатов, буклетов, рекламных материалов, картинок для сайтов.

Работа веб-дизайнера — интерфейс сайта (изображения, шрифты, цветовая гамма, кнопки, вкладки) и его высокая производительность.

.

Что делает графический дизайнер:

  • создает графику, типографику и образы для визуального представления идеи.
  • большую часть времени работает для печатных изданий, на полиграфии, иногда задействован в веб-проектах.
  • создает цифровую графику для брошюр, плакатов, визиток и других рекламных материалов.

.

Чем занимается веб-дизайнер:

  • обладает широким кругом обязанностей — помимо рисования графики, он несет ответственность за внешний вид сайта.
  • не работает для печатных изданий, а задействован только в веб-проекты.
  • отвечает за создание веб-сайтов, которые не только хорошо выглядят, а и быстро загружаются.
  • часто использует сжатую графику, жертвуя качеством, ради скорости.

.

Чем отличается веб-дизайнер от графического дизайнера?

.

Результат работы:

Графические дизайнеры работают для создания печатной продукции. Специалисты по веб-дизайну должны уметь сочетать хороший дизайн со скоростью и эффективностью для работы в интернете.

.

Визуальные элементы работы:

Цвета — Режим цветов, используемый графическим дизайнером и веб-дизайнером, отличаются. Для печатных проектов в графическом дизайне обычно используется режим цветов CMYK. Цвета в графическом дизайне больше ориентированы на визуальные эффекты.

Веб-дизайнер использует режим цветов RGB. Причина тому, что много ярких цветов на сайте могут вызвать визуальную усталость для посетителей сайта.

.

Шрифты — У графического дизайнера больше возможностей использовать разные шрифты в одном проекте, ведь предназначен он только для печати.

Веб-дизайнеру важно сосредоточиться на решении разных задач сайта, используя ограниченное количество шрифтов.

.

Режим просмотра — Обзор результата работы графического дизайнера возможен в режиме реального времени. Процесс работы графического дизайнера не может быть представлен в виде последовательности шагов.

.

Результат работы веб-дизайнера не статичен. Пользователи сайта имеют больше возможностей для просмотра информации, чем пользователи результатами работы графического дизайнера.

Графический дизайн — Википедия. Что такое Графический дизайн

Графический дизайн — художественно-проектная деятельность, направленная на создание визуальной графической программы или системы. Графический дизайн поддерживает развитие социально-экономической и культурной сфер жизни, способствуя формированию значимого визуального ландшафта.

Применения термина

Графический дизайн как дисциплину можно отнести к числу художественных и профессиональных дисциплин, фокусирующихся на визуальной коммуникации и представлении. Для создания и комбинирования символов, изображений или слов используются разнообразные методики с целью сформировать визуальный образ идей и посланий. Графический дизайнер может пользоваться типографским оформлением, изобразительными искусствами и техниками вёрстки страниц для производства конечного результата. Графический дизайн как термин часто применяют при обозначении самого процесса дизайна, с помощью которого создаётся коммуникация, так и при обозначении продукции (результатов), которая была получена по окончании работы.

История

Наступление эпохи книгопечатания

Самой первой из известных нам напечатанных книг является буддийская священная книга. Книга напечатана на ткани с помощью распиленных деревянных блоков в 868 году во времена правления китайской династии Тан (618—906). В начале XI века с помощью печатающих устройств создавались длинные свитки и книги, что делало их широко доступными во время династии Сун (960—1279). Но подлинное начало эры книгопечатания связано с изобретением печатного станка в середине 1440-х годов Иоганном Гутенбергом.

Мировые школы графического дизайна

Русский конструктивизм (1920-е годы), американская рекламная графика (1930—1950-е годы), швейцарская школа графики (1950—1970-е годы), польская школа плаката (1950—1970-е годы), кубинская школа плаката (1960—1980-е годы), японская школа плаката (1960—1980-е годы). К ведущим национальным школам графического дизайна относятся также английская, голландская, французская, немецкая, финская.

Всемирная организация по графическому дизайну — ICOGRADA, Международный совет ассоциаций по графическому дизайну. Россия представлена в ICOGRADA Академией графического дизайна, Британской высшей школой дизайна, МГХПА (Московская государственная художественно-промышленная академия) им. С. Г. Строганова и ВАШГД (Высшая академическая школа графического дизайна).

Разделы графического дизайна

Графический дизайн можно классифицировать по категориям решаемых задач:

Графический дизайн становится всё более интегрирующей профессией, объединяющей в работе со сложным, многоуровневым предметом визуальной реальности принципы и методы различных профессиональных дисциплин. Кроме визуального образа, текста, пространства, графический дизайн осваивает такие реальности, как движение, время, интерактивность и оперирует все более разнообразными средствами экономических, маркетинговых и культурных коммуникаций.

Профессиональное компьютерное программное обеспечение:

Основные продукты графического дизайна

Общепринятое использование графического дизайна включает в себя журналы, реклама, упаковка и веб-дизайн. Например, упаковка товара может включать в себя логотип или другое изображение, организованный текст и чистые элементы дизайна, такие как формы и цвет, способствующие единому восприятию картинки. Композиция — одно из важнейших свойств графического дизайна, в особенности при использовании предварительных материалов или иных элементов.

Интересные факты

Профессия входит в список ТОП-50 самых востребованных профессий по версии Минтруда РФ [1]

См. также

Примечания

Литература

  • Розенсон И. Основы теории дизайна. — СПб.: Питер, 2006. — 224 с. — ISBN 5-469-01143-7.
  • Туэмлоу Э. Графический дизайн. Фирменный стиль, новейшие технологии и креативные идеи. — М.: АСТ, 2007. — 256 с. — ISBN 5-17-041011-5.
  • Charlotte Fiell, Peter Fiell. Contemporary Graphic Design. — Taschen Publishers, 2008. — 559 с. — ISBN 978-3-8228-5269-9.
  • Latin-American Graphic Design / Wiedemann, Julius & Taborda, Felipe. — Taschen Publishers, 2008. — 544 с. — ISBN 978-3-8228-4035-1.

Ссылки

90000 What is Graphic Design? | Interaction Design Foundation 90001 90002 If there’s an occupation that is 100% linked with the public’s idea of ​​what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting «under the hood» of the products you work on rather than working on the exterior.Furthermore, according to PayScale, the average salary for a graphic designer in the United States is $ 41,000 90003 (1) 90004, but the same for a UX designer is a whopping $ 74,000 90003 (2) 90004 .Whatever the reason for the move, it’s clear that it can be a very rewarding one. But how do you go about switching from graphic design to UX design? Let’s find out. 90007 90002 The user experience (UX) is what a user of a particular product experiences when using that product. A UX designer’s job is thus to create a product that provides the best possible user experience.How does that happen? 90007 90002 Well, it starts with a lot of research. You can not create anything of value to a user unless you understand what kind of problems they want to solve and how you can solve those problems, so that the user will want-or better still, need-your solution. You can only get that understanding by interacting with users. 90007 90002 UX designers tend to be concerned with, as you can see from the image below, 3 primary factors: the look of a product, the feel of that product and the usability of that product.90007 90002 90007 90002 The look of a product is all about creating a product that has visual appeal and which, in particular, harmonizes with a user’s values ​​and captures the spirit of what they expect in that product. In other words, it has to not only look nice, but look right too. In doing so, it establishes a bond of trust and credibility between the product and the user. 90007 90002 Next is the feel, which is really about developing products that are «a joy to use». That is, whether you’re interacting with them or reacting to them, products should provide a pleasurable experience and not just a functional one.90007 90002 Lastly, usability is the cornerstone of user experience. If a product is not usable, the experience of using it can never be good. UX designers want to create products which can, ideally, be tailored to meet a user’s specific needs, but which provides functionality that is predictable. 90007 90002 If you’re still unsure of what UX design is all about, do not worry! We’ve got a series of articles which may help you make up your mind-they examine some of the high-level key concepts of UX design in a bit more detail than we can here: 90007 90002 An Introduction to Usability 90007 90002 Usability vs Desirability 90007 90002 What is Interaction Design? 90007 90030 What Do Graphic Design and UX Design Have in Common? 90031 90002 90007 90034 Emotional Design 90035 90036 90002 Graphic design is about emotional communication through typography, color and images; serif fonts and dark, duller colors evoke seriousness, while san-serif fonts and bright colors tend to bring out a sense of joy or excitement.Graphic designers are hence very often emotional designers who elicit specific reactions in a user. UX design is also concerned with shaping the emotions of the user, although it tends to take a broader, big picture view of the entire user’s experience with the product. On top of focusing on the right typography and colors, UX designers are also concerned with motion design, the tone of the content, and information architecture, among others. 90007 90034 Creative thinking 90036 90002 Graphic designers and UX designers are both equally skilled at creative thinking.For graphic designers, creating visuals that adhere to conventions (and thus communicate effectively) while retaining a sense of originality (to stand out among the competition) requires some serious creative and critical thinking. In the same way, UX designers have to create products that solve users ‘problems-and sometimes, conventional solutions are not always the best or most appropriate ones. 90007 90034 Prototyping 90036 90002 Graphic designers often create mockups and wireframes of their designs prior to delivering a finished design.It gives a chance for clients to offer feedback on their designs and for them to improve them without having to start from scratch. UX designers create mockups and prototypes too, but these tend to be less focused on the «look» of the product and more on the «feel» of it. Is the prototype useful? Is it usable? Is it desirable? These are the questions a UX designer wants answers to. 90007 90030 The Differences between Graphic Design and UX Design 90031 90034 User-focused vs pixel-focused 90036 90002 Graphic designers tend to pursue pixel perfection in their designs.Ensuring that texts have perfect kerning and colors conform to brand guidelines often take up a significant portion of graphic designers ‘jobs-and for good reason, too. UX designers, however, are primarily focused on users. They study the interface between users and the product, finding ways to ensure that the product answers to the user’s key needs. And they do so by conducting a lot of research-by talking to and observing users, creating user personas and stories, doing usability testing on the products, and many more.Graphic designers looking to switch career tracks will need to do a substantial amount of work finding out how to conduct user research (more about this a bit later on in the article). 90007 90034 Iterative problem solving 90036 90002 UX design is very much an iterative problem solving process, and it can be very different from what you’re used to doing as a graphic designer. It begins with the identification of a problem; this is often found through user research, and if it’s not, it will then be confirmed through user research.There is no point in solving problems that users do not care about; they will not pay to solve those problems, and that means your company will not make money. 90007 90002 90035 90007 90002 From the problem identification stage, more research is conducted into how best to solve the problem in a way that the user will be happy with-usually via observations, surveys, ethnographic studies, etc. 90007 90002 This research then informs the product’s design. Designs are then tested with users to see if the research led to the right solutions.The designs are constantly iterated until research confirms that they are good enough. 90007 90002 Once this happens the product is launched, but the design process is not over. The design will be continually tested and user feedback will be taken, thus beginning a new round of user research. Future improvements to the design will be made based on this feedback. 90007 90034 Multi-disciplinary vs specialized 90036 90002 Graphic design is a specialized discipline, and there is a certain level of craftsmanship and set of specialized skills (such as typography and color theory) required to produce great visuals.UX design, on the other hand, is much more multi-disciplinary and involves many schools of knowledge. UX designers have to constantly learn about human psychology, interaction design, information architecture and user research techniques, just to name a few, in order to create the right solutions to a user’s problems. Don Norman, the man who coined the term «User Experience», explains that user experience covers «all aspects of the person’s experience with the system including industrial design graphics, the interface, the physical interaction and the manual.»90007 90030 The Big Benefit of Graphic Design Experience when Moving to UX Design 90031 90034 Aesthetics 90036 90002 The biggest benefit for graphic designers moving to UX design is that they can make things attractive. A very common misconception about UX design is that good usability trumps aesthetics. On the contrary, good aesthetics have been found to improve the overall user experience of product-by making users more relaxed, creating a positive first impression, and generally just showing that you care 90003 (3) 90004.90007 90002 90007 90002 Aesthetics also help designers communicate with the internal stakeholders in their companies. Ex-graphic designers can present research results in a way that makes stakeholders sit up and really take notice. Graphic design skills are often thought of as optional in UX research, but it would be hard to deny the impact of well-presented beautiful findings. If you do make the change, you’ll need to balance your tendency to make things gorgeous with the need for moving your design projects forward.There are times in UX design when a few scribbles on the back of a napkin are more than enough to get things going; do not spend 3 days producing a poster when this is the case. 90007 90034 Conventions and trends 90036 90002 Coming from a design background not only means having a good grip on design terminology, but also that you’re likely to be familiar with the conventions and trends in web or app designs. Most times, UX designers make use of standardized conventions (like a toggle switch for on / off states, dropdown list for multiple options, etc.) Because users have come to expect these interactions on a website. Graphic designers-especially if you’ve created prototypes in the past-are also familiar with such conventions. That means you’ll adapt more quickly to a UX design role than someone who comes from a non-design background. This might not sound like much, but communication is the core of any UX design project and being able to talk-the-talk is a big benefit. 90007 90002 Is there a gap between graphic design skills and UX design skills? Yes, but it’s not an insurmountable one.Graphic designers already speak the language of design; they just need to brush up their skills to include those that are unique to UX design. 90007 90002 Once you have those skills, you can start to work them into your graphic design work (because user experience design can inform graphic design just as much as it can inform product design) and start to tailor your CV to highlight your UX skills as well as your graphic design skills. 90007 90002 As we mentioned above, the real key for graphic designers is to understand user research in all its forms.All the courses we’ve highlighted below should address this need to a greater extent. 90007 90030 Online Courses 90031 90034 Interaction Design Foundation 90036 90002 We’d like to modestly present our own course offerings for this, as the Interaction Design Foundation is the world’s largest specialist design education community. Don Norman, the same man who coined the term «User Experience» and who is one of the world’s best known designers, says that we’re «a goldmine of information on interaction design»; Forbes magazine says we supply an Ivy League level of UX design education! 90007 90002 There are three courses that we have put together specifically with a career change or first job in UX design in mind.In Become a UX Designer from Scratch, you’ll be introduced to all areas of UX work, learn basic practical skills to conduct UX work, and gain the confidence to work with UX clients as a consultant. In Get Your First Job as a UX (or Interaction) Designer, you’ll find out how to get the experience in UX that prospective employers are looking for, learn to develop a winning cover letter, CV and portfolio to get a UX interview, and negotiate a job offer. And in User Research — Methods and Best Practices, you’ll learn the various methods of conducting user research, and then putting the research results into action.90007 90002 We also offer a bunch of other courses (32, and constantly growing!) To help you further develop your skills in UX design. The good news is that with a low annual fee, you get access to all of our courses for a year with no additional charges, and you get access to our community too. 90007 90002 You can find out about our other courses here. 90007 90034 Coursera 90036 90002 You might also want to try the folks at Coursera.org, which is a low cost but high quality education provider which delivers courses on a wide range of subjects including UX.It’s run by a consortium of universities and courses are generally very good. While all their courses used to be free (which was excellent value) they currently charge by the course for most programs. It’s also worth noting that their courses are only available infrequently (at most once or twice a year). 90007 90034 Udemy 90036 90002 Udemy is the world’s biggest broker of training. They do not design their own training; rather, they enable course creators to sell their courses on their platform.They offer literally thousands of courses in almost any conceivable subject. The trouble is that Udemy provides no quality control, and while you can find some great courses there, there are a lot of not so great courses too. 90007 90030 Classroom Courses 90031 90034 Nielsen Norman Group 90036 90002 If you have deeper pockets and would prefer to learn in a classroom than learn online, then you might want to check out the classroom courses offered by the Nielsen Norman Group. The group has an excellent reputation and is one of the world’s most respected UX consultancies.They offer their courses in a range of locations, but we can not guarantee that you’ll find one on your doorstep and you may have to travel some distance to take part in them. 90007 90034 Cooper 90036 90002 We also think that Cooper.com has a great reputation for providing classroom training for UX design. Once again, it’s not cheap but that is always going to be true of professional classroom training. They do, however, also offer a wide range of locations for delivering their courses and that’s useful for those looking to minimize travel.90007 90030 University Courses 90031 90002 We’re not sure that university is the best option for those seeking a change of career direction; it’s not just the money required, but also the time taken. You could be earning and learning using a different method rather than spending 3 or 4 years on a bachelor’s degree or 2 years on a Master’s program. However, if you do decide to go the university route, you’ll want to spend a lot of time researching exactly the right program for you. We’ve got a couple of examples for you here but there are literally hundreds of programs globally and we could not hope to cover them all.90007 90002 Carnegie Mellon — HCI Programs 90007 90002 York University — MSc in HCI Technologies 90007 90002 We’d urge that you sit down with a calculator and think about the costs associated with going to university before booking a place. HSBC, as reported by Top Universities, found that the average US university course will cost you $ 36,564 a year (including rent, tuition, books, etc.). 90003 (4) 90004 Over a 4-year degree, that means shelling out a cool $ 146,256-and that’s without the costs of a loan to cover those expenses.90007 90002 But that’s not all-you’ll also have to give up full-time work. According to the US Census Bureau, a non-graduate earns an average of $ 27,351 per year. 90003 (5) 90004 This gives us a 4-year opportunity cost (that is, the income that you’ve forgone while in university) of $ 109,404. That means 4 years at university will set you back a huge $ 255,660! 90007 90002 90007 90002 If you do not know which kind of learning to invest in, that’s OK. We know it can be confusing trying to work out what will add the most value to your career.With that in mind, we’ve put together a piece that walks you through calculating the Return on Investment in learning here; hopefully that will help you decide what’s right for you. 90007 90030 Networking 90031 90002 Once you’ve brushed up your skillset and you feel you’re ready for that first UX role, you might find handy to do some networking. The best opportunities are almost always found when someone already in the field recommends you for a position. One of the best places to start with your networking is LinkedIn.Join some UX groups, start contributing, and build that all important network with your peers. But take it slow; do not just show up and start asking for a job. You need relationships with people before they will help. 90007 90002 We also offer some awesome networking opportunities to both our members and non-members too. Members can join our global community of UX professionals in the many discussion groups and forums that we provide; we have the largest specialist design community on earth so there are plenty of opportunities to be uncovered there.For members and non-members, we also have local group meetings in many places around the planet. These meetings are completely free to attend and are a great way to meet people doing UX in your home town or city. Find out more at our Community page. 90007 90002 One other useful way to start networking is to follow famous members of the UX design community on Twitter. Not only will you learn a lot from them, you can also interact with their followers (who are likely to be designers like you too).We’ve put together a list of twenty people you should follow on Twitter in the UX sphere here to get your started. 90007 90002 90007 90030 Mentoring and Feedback 90031 90002 Another great way to develop your career is to work with a mentor in the UX field who has «been there, done it and bought the t-shirt», at least so to speak. You may find a mentor through your own network nd that’s an awesome way to connect with a mentor, but if you can not then our IDF Design League members can access our network of design mentors as part of their annual membership fee.90155 90007 90030 The Take Away 90031 90002 If you want to change from graphic design to UX design as a career, that’s awesome. It’s not going to be as difficult as you might think either. You just need to get a little training under your belt so that you’re familiar with what it is a UX designer does, and then you can put some of those techniques to work in your current role. Then when you think the time is right, you can start networking and lining up some interviews for your new job! 90007 90030 References & Where to Learn More 90031 90163 90164 Payscale’s research on Graphic Design salaries — http: // www.payscale.com/research/US/Job=Graphic_Designer/Salary 90165 90164 Payscale’s research on UX Design salaries — http://www.payscale.com/research/US/Job=UX_Designer/Salary 90165 90164 UX Myths: Aesthetics are not important if you have good usability — http://uxmyths.com/post/1161244116/myth-25-aesthetics-are-not-important-if-you-have-good-us 90165 90164 How much does it cost to study in the US — http://www.topuniversities.com/student-info/student-finance/how-much-does-it-cost-study-us 90165 90164 Earnings by education: US Census Bureau — https: // www.census.gov/hhes/www/income/data/earnings/call1usboth.html 90165 90174 90002 If there’s an occupation that is 100% linked with the public’s idea of ​​what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting «under the hood» of the products you work on rather than working on the exterior.Furthermore, according to PayScale, the average salary for a graphic designer in the United States is $ 41,000 90003 (1) 90004, but the same for a UX designer is a whopping $ 74,000 90003 (2) 90004 .Whatever the reason for the move, it’s clear that it can be a very rewarding one. But how do you go about switching from graphic design to UX design? Let’s find out. 90007 90002 The user experience (UX) is what a user of a particular product experiences when using that product. A UX designer’s job is thus to create a product that provides the best possible user experience.How does that happen? 90007 90002 Well, it starts with a lot of research. You can not create anything of value to a user unless you understand what kind of problems they want to solve and how you can solve those problems, so that the user will want-or better still, need-your solution. You can only get that understanding by interacting with users. 90007 90002 UX designers tend to be concerned with, as you can see from the image below, 3 primary factors: the look of a product, the feel of that product and the usability of that product.90007 90002 90007 90002 The look of a product is all about creating a product that has visual appeal and which, in particular, harmonizes with a user’s values ​​and captures the spirit of what they expect in that product. In other words, it has to not only look nice, but look right too. In doing so, it establishes a bond of trust and credibility between the product and the user. 90007 90002 Next is the feel, which is really about developing products that are «a joy to use». That is, whether you’re interacting with them or reacting to them, products should provide a pleasurable experience and not just a functional one.90007 90002 Lastly, usability is the cornerstone of user experience. If a product is not usable, the experience of using it can never be good. UX designers want to create products which can, ideally, be tailored to meet a user’s specific needs, but which provides functionality that is predictable. 90007 90002 If you’re still unsure of what UX design is all about, do not worry! We’ve got a series of articles which may help you make up your mind-they examine some of the high-level key concepts of UX design in a bit more detail than we can here: 90007 90002 An Introduction to Usability 90007 90002 Usability vs Desirability 90007 90002 What is Interaction Design? 90007 90030 What Do Graphic Design and UX Design Have in Common? 90031 90002 90007 90034 Emotional Design 90035 90036 90002 Graphic design is about emotional communication through typography, color and images; serif fonts and dark, duller colors evoke seriousness, while san-serif fonts and bright colors tend to bring out a sense of joy or excitement.Graphic designers are hence very often emotional designers who elicit specific reactions in a user. UX design is also concerned with shaping the emotions of the user, although it tends to take a broader, big picture view of the entire user’s experience with the product. On top of focusing on the right typography and colors, UX designers are also concerned with motion design, the tone of the content, and information architecture, among others. 90007 90034 Creative thinking 90036 90002 Graphic designers and UX designers are both equally skilled at creative thinking.For graphic designers, creating visuals that adhere to conventions (and thus communicate effectively) while retaining a sense of originality (to stand out among the competition) requires some serious creative and critical thinking. In the same way, UX designers have to create products that solve users ‘problems-and sometimes, conventional solutions are not always the best or most appropriate ones. 90007 90034 Prototyping 90036 90002 Graphic designers often create mockups and wireframes of their designs prior to delivering a finished design.It gives a chance for clients to offer feedback on their designs and for them to improve them without having to start from scratch. UX designers create mockups and prototypes too, but these tend to be less focused on the «look» of the product and more on the «feel» of it. Is the prototype useful? Is it usable? Is it desirable? These are the questions a UX designer wants answers to. 90007 90030 The Differences between Graphic Design and UX Design 90031 90034 User-focused vs pixel-focused 90036 90002 Graphic designers tend to pursue pixel perfection in their designs.Ensuring that texts have perfect kerning and colors conform to brand guidelines often take up a significant portion of graphic designers ‘jobs-and for good reason, too. UX designers, however, are primarily focused on users. They study the interface between users and the product, finding ways to ensure that the product answers to the user’s key needs. And they do so by conducting a lot of research-by talking to and observing users, creating user personas and stories, doing usability testing on the products, and many more.Graphic designers looking to switch career tracks will need to do a substantial amount of work finding out how to conduct user research (more about this a bit later on in the article). 90007 90034 Iterative problem solving 90036 90002 UX design is very much an iterative problem solving process, and it can be very different from what you’re used to doing as a graphic designer. It begins with the identification of a problem; this is often found through user research, and if it’s not, it will then be confirmed through user research.There is no point in solving problems that users do not care about; they will not pay to solve those problems, and that means your company will not make money. 90007 90002 90035 90007 90002 From the problem identification stage, more research is conducted into how best to solve the problem in a way that the user will be happy with-usually via observations, surveys, ethnographic studies, etc. 90007 90002 This research then informs the product’s design. Designs are then tested with users to see if the research led to the right solutions.The designs are constantly iterated until research confirms that they are good enough. 90007 90002 Once this happens the product is launched, but the design process is not over. The design will be continually tested and user feedback will be taken, thus beginning a new round of user research. Future improvements to the design will be made based on this feedback. 90007 90034 Multi-disciplinary vs specialized 90036 90002 Graphic design is a specialized discipline, and there is a certain level of craftsmanship and set of specialized skills (such as typography and color theory) required to produce great visuals.UX design, on the other hand, is much more multi-disciplinary and involves many schools of knowledge. UX designers have to constantly learn about human psychology, interaction design, information architecture and user research techniques, just to name a few, in order to create the right solutions to a user’s problems. Don Norman, the man who coined the term «User Experience», explains that user experience covers «all aspects of the person’s experience with the system including industrial design graphics, the interface, the physical interaction and the manual.»90007 90030 The Big Benefit of Graphic Design Experience when Moving to UX Design 90031 90034 Aesthetics 90036 90002 The biggest benefit for graphic designers moving to UX design is that they can make things attractive. A very common misconception about UX design is that good usability trumps aesthetics. On the contrary, good aesthetics have been found to improve the overall user experience of product-by making users more relaxed, creating a positive first impression, and generally just showing that you care 90003 (3) 90004.90007 90002 90007 90002 Aesthetics also help designers communicate with the internal stakeholders in their companies. Ex-graphic designers can present research results in a way that makes stakeholders sit up and really take notice. Graphic design skills are often thought of as optional in UX research, but it would be hard to deny the impact of well-presented beautiful findings. If you do make the change, you’ll need to balance your tendency to make things gorgeous with the need for moving your design projects forward.There are times in UX design when a few scribbles on the back of a napkin are more than enough to get things going; do not spend 3 days producing a poster when this is the case. 90007 90034 Conventions and trends 90036 90002 Coming from a design background not only means having a good grip on design terminology, but also that you’re likely to be familiar with the conventions and trends in web or app designs. Most times, UX designers make use of standardized conventions (like a toggle switch for on / off states, dropdown list for multiple options, etc.) Because users have come to expect these interactions on a website. Graphic designers-especially if you’ve created prototypes in the past-are also familiar with such conventions. That means you’ll adapt more quickly to a UX design role than someone who comes from a non-design background. This might not sound like much, but communication is the core of any UX design project and being able to talk-the-talk is a big benefit. 90007 90002 Is there a gap between graphic design skills and UX design skills? Yes, but it’s not an insurmountable one.Graphic designers already speak the language of design; they just need to brush up their skills to include those that are unique to UX design. 90007 90002 Once you have those skills, you can start to work them into your graphic design work (because user experience design can inform graphic design just as much as it can inform product design) and start to tailor your CV to highlight your UX skills as well as your graphic design skills. 90007 90002 As we mentioned above, the real key for graphic designers is to understand user research in all its forms.All the courses we’ve highlighted below should address this need to a greater extent. 90007 90030 Online Courses 90031 90034 Interaction Design Foundation 90036 90002 We’d like to modestly present our own course offerings for this, as the Interaction Design Foundation is the world’s largest specialist design education community. Don Norman, the same man who coined the term «User Experience» and who is one of the world’s best known designers, says that we’re «a goldmine of information on interaction design»; Forbes magazine says we supply an Ivy League level of UX design education! 90007 90002 There are three courses that we have put together specifically with a career change or first job in UX design in mind.In Become a UX Designer from Scratch, you’ll be introduced to all areas of UX work, learn basic practical skills to conduct UX work, and gain the confidence to work with UX clients as a consultant. In Get Your First Job as a UX (or Interaction) Designer, you’ll find out how to get the experience in UX that prospective employers are looking for, learn to develop a winning cover letter, CV and portfolio to get a UX interview, and negotiate a job offer. And in User Research — Methods and Best Practices, you’ll learn the various methods of conducting user research, and then putting the research results into action.90007 90002 We also offer a bunch of other courses (32, and constantly growing!) To help you further develop your skills in UX design. The good news is that with a low annual fee, you get access to all of our courses for a year with no additional charges, and you get access to our community too. 90007 90002 You can find out about our other courses here. 90007 90034 Coursera 90036 90002 You might also want to try the folks at Coursera.org, which is a low cost but high quality education provider which delivers courses on a wide range of subjects including UX.It’s run by a consortium of universities and courses are generally very good. While all their courses used to be free (which was excellent value) they currently charge by the course for most programs. It’s also worth noting that their courses are only available infrequently (at most once or twice a year). 90007 90034 Udemy 90036 90002 Udemy is the world’s biggest broker of training. They do not design their own training; rather, they enable course creators to sell their courses on their platform.They offer literally thousands of courses in almost any conceivable subject. The trouble is that Udemy provides no quality control, and while you can find some great courses there, there are a lot of not so great courses too. 90007 90030 Classroom Courses 90031 90034 Nielsen Norman Group 90036 90002 If you have deeper pockets and would prefer to learn in a classroom than learn online, then you might want to check out the classroom courses offered by the Nielsen Norman Group. The group has an excellent reputation and is one of the world’s most respected UX consultancies.They offer their courses in a range of locations, but we can not guarantee that you’ll find one on your doorstep and you may have to travel some distance to take part in them. 90007 90034 Cooper 90036 90002 We also think that Cooper.com has a great reputation for providing classroom training for UX design. Once again, it’s not cheap but that is always going to be true of professional classroom training. They do, however, also offer a wide range of locations for delivering their courses and that’s useful for those looking to minimize travel.90007 90030 University Courses 90031 90002 We’re not sure that university is the best option for those seeking a change of career direction; it’s not just the money required, but also the time taken. You could be earning and learning using a different method rather than spending 3 or 4 years on a bachelor’s degree or 2 years on a Master’s program. However, if you do decide to go the university route, you’ll want to spend a lot of time researching exactly the right program for you. We’ve got a couple of examples for you here but there are literally hundreds of programs globally and we could not hope to cover them all.90007 90002 Carnegie Mellon — HCI Programs 90007 90002 York University — MSc in HCI Technologies 90007 90002 We’d urge that you sit down with a calculator and think about the costs associated with going to university before booking a place. HSBC, as reported by Top Universities, found that the average US university course will cost you $ 36,564 a year (including rent, tuition, books, etc.). 90003 (4) 90004 Over a 4-year degree, that means shelling out a cool $ 146,256-and that’s without the costs of a loan to cover those expenses.90007 90002 But that’s not all-you’ll also have to give up full-time work. According to the US Census Bureau, a non-graduate earns an average of $ 27,351 per year. 90003 (5) 90004 This gives us a 4-year opportunity cost (that is, the income that you’ve forgone while in university) of $ 109,404. That means 4 years at university will set you back a huge $ 255,660! 90007 90002 90007 90002 If you do not know which kind of learning to invest in, that’s OK. We know it can be confusing trying to work out what will add the most value to your career.With that in mind, we’ve put together a piece that walks you through calculating the Return on Investment in learning here; hopefully that will help you decide what’s right for you. 90007 90030 Networking 90031 90002 Once you’ve brushed up your skillset and you feel you’re ready for that first UX role, you might find handy to do some networking. The best opportunities are almost always found when someone already in the field recommends you for a position. One of the best places to start with your networking is LinkedIn.Join some UX groups, start contributing, and build that all important network with your peers. But take it slow; do not just show up and start asking for a job. You need relationships with people before they will help. 90007 90002 We also offer some awesome networking opportunities to both our members and non-members too. Members can join our global community of UX professionals in the many discussion groups and forums that we provide; we have the largest specialist design community on earth so there are plenty of opportunities to be uncovered there.For members and non-members, we also have local group meetings in many places around the planet. These meetings are completely free to attend and are a great way to meet people doing UX in your home town or city. Find out more at our Community page. 90007 90002 One other useful way to start networking is to follow famous members of the UX design community on Twitter. Not only will you learn a lot from them, you can also interact with their followers (who are likely to be designers like you too).We’ve put together a list of twenty people you should follow on Twitter in the UX sphere here to get your started. 90007 90002 90007 90030 Mentoring and Feedback 90031 90002 Another great way to develop your career is to work with a mentor in the UX field who has «been there, done it and bought the t-shirt», at least so to speak. You may find a mentor through your own network nd that’s an awesome way to connect with a mentor, but if you can not then our IDF Design League members can access our network of design mentors as part of their annual membership fee.90155 90007 90030 The Take Away 90031 90002 If you want to change from graphic design to UX design as a career, that’s awesome. It’s not going to be as difficult as you might think either. You just need to get a little training under your belt so that you’re familiar with what it is a UX designer does, and then you can put some of those techniques to work in your current role. Then when you think the time is right, you can start networking and lining up some interviews for your new job! 90007 90030 References & Where to Learn More 90031 90163 90164 Payscale’s research on Graphic Design salaries — http: // www.payscale.com/research/US/Job=Graphic_Designer/Salary 90165 90164 Payscale’s research on UX Design salaries — http://www.payscale.com/research/US/Job=UX_Designer/Salary 90165 90164 UX Myths: Aesthetics are not important if you have good usability — http://uxmyths.com/post/1161244116/myth-25-aesthetics-are-not-important-if-you-have-good-us 90165 90164 How much does it cost to study in the US — http://www.topuniversities.com/student-info/student-finance/how-much-does-it-cost-study-us 90165 90164 Earnings by education: US Census Bureau — https: // www.census.gov/hhes/www/income/data/earnings/call1usboth.html 90165 90174 .90000 What is Graphic Design? (With pictures) 90001 90002 Graphic design is the field involving professionals who are expert at crafting visual imagery, usually with a commercial or professional purpose. Examples of graphic design would be the logos on products that people buy or the graphics and visual layout of many web pages. People who work in this field produce art using images and typeface in a purposeful way to convey some kind of message.The field is constantly changing and evolving as technology and tastes allow for different approaches. 90003 90004 A graphic designer working. 90002 The prevalence of personal computers has had a large effect on the field of graphic design.Many computer programs allow designers to manipulate images much more easily than traditional methods, so photographs can be altered simply, and art can be created from scratch using new techniques. Computers have also been instrumental in the popularity and use of the Internet, which has created a huge market for graphics design professionals who work on the creation of web content. 90003 90007 A graphic designer is typically expected to be familiar with color theory.90002 People who work in this field often work alone, but sometimes they can be part of a big team. For example, one designer may be responsible for altering an image, while another is responsible for crafting the typeface that will be used. In more collaborative efforts, there will typically be one designer who is overseeing the basic concept behind everything, and he will be responsible for getting the most creative effort out of each of his staff members.90003 90002 Want to automatically save time and money month? Take a 2-minute quiz to find out how you can start saving up to $ 257 / month. 90003 90002 Graphic designers can be employed in numerous different contexts, so there are generally a wide variety of jobs available with a lot of different pay levels and specific tasks to perform.Any time a company needs some kind of visual layout, there is a good chance that a professional graphic designer is responsible for creating it. People who do this type of work can work in everything from publishing to advertising to politics. Sometimes, a graphic design professional may work for a big company, but he also can work alone as an independent contractor. 90003 90002 Many colleges offer programs in graphic design, which deal with every aspect of the field and help in getting jobs in the industry.A graphic designer will need to learn how images affect a person’s emotions and behaviors, and they also need to have a good grasp of all the techniques and technology that is used in the industry to create those images. Some graphic design professionals also study other subjects like advertising or psychology to get a greater understanding of human behavior and communication techniques. 90003 90016 A graphic designer should have some tyopgraphy skills..90000 The 8 Types of Graphic Design 90001 90002 Graphic design uses visual compositions to solve problems and communicate ideas through typography, imagery, color and form. There’s no one way to do that, and that’s why there are several types of graphic design, each with their own area of ​​specialization. 90003 90002 Though they often overlap, each type of graphic design requires specific set of skills and design techniques. Many designers specialize in a single type; others focus on a set of related, similar types.But because the industry is constantly changing, designers must be adaptable and lifelong learners so they can change or add specializations throughout their careers. 90003 90002 Whether you are an aspiring designer or seeking design services for your business, understanding the eight types of graphic design will help you find the right skills for the job. 90003 90008 1. Visual identity graphic design 90009 — 90010 90002 A brand is a relationship between a business or organization and its audience.A brand identity is how the organization communicates its personality, tone and essence, as well as memories, emotions and experiences. Visual identity graphic design is exactly that: the visual elements of brand identity that act as the face of a brand to communicate those intangible qualities through images, shapes and color. 90003 90002 Designers that specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography, color palettes and image libraries that represent a brand’s personality.In addition to the standard business cards and corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media. These guidelines help to ensure brand consistency throughout future applications. 90003 By nnorth 90002 Visual identity design is one of the most common types of design. Visual identity graphic designers must possess a general knowledge of all types of graphic design in order to create design elements that are suitable across all visual media.They also need excellent communication, conceptual and creative skills, and a passion for researching industries, organizations, trends and competitors. 90003 90008 2. Marketing & advertising graphic design 90009 — 90010 90002 When most people think of graphic design, they think of designs created for marketing and advertising. 90003 90002 Companies depend on successful marketing efforts to tap into their target audience’s decision-making process. Great marketing engages people based on the wants, needs, awareness and satisfaction they have about a product, service or brand.Since people will always find visual content more engaging, graphic design helps organizations promote and communicate more effectively. 90003 90002 Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond.While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising. 90003 By yaseenart 90026 Examples of marketing graphic design 90027 90028 90029 Postcards and flyers 90030 90029 Magazine and newspaper ads 90030 90029 Posters, banners and billboards 90030 90029 Infographics 90030 90029 Brochures (print and digital) 90030 90029 Vehicle wraps 90030 90029 Signage and trade show displays 90030 90029 Email marketing templates 90030 90029 PowerPoint presentations 90030 90029 Menus 90030 90029 Social media ads, banners and graphics 90030 90029 Banner and retargeting ads 90030 90029 Images for websites and blogs 90030 90055 90002 Marketing designers need excellent communication, problem-solving and time management skills.In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience. 90003 90008 3. User interface graphic design 90009 — 90010 90002 A user interface (UI) is how a user interacts with a device or application. UI design is the process of designing interfaces to make them easy to use and provide a user-friendly experience.90003 90002 A UI includes all of the things a user interacts with-the screen, keyboard and mouse-but in the context of graphic design, UI design focuses on the user’s visual experience and the design of on-screen graphic elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical functionality. 90003 90002 UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user experience) designers (who determine how the app works) and UI developers (who write code to make it work).90003 90026 Examples of user interface graphic design 90027 90028 90029 Web page design 90030 90029 Theme design (WordPress, Shopify, etc.) 90030 90029 Game interfaces 90030 90029 App design 90030 90055 90002 UI designers must be team players backed by both serious graphic design skills and an excellent understanding of UI / UX principles, responsive design and web development. In addition to graphics apps, they need knowledge of programming languages ​​like HTML, CSS and JavaScript.90003 90008 4. Publication graphic design 90009 — 90010 90002 Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design-think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing. 90003 By shwin 90002 Graphic designers that specialize in publications work with editors and publishers to create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and illustrations.Publication designers may work as freelancers, as creative agency members or in-house as part of a publishing company. 90003 90026 Examples of publication graphic design 90027 90028 90029 Books 90030 90029 Newspapers 90030 90029 Newsletters 90030 90029 Directories 90030 90029 Annual reports 90030 90029 Magazines 90030 90029 Catalogs 90030 90055 90002 Publication designers must possess excellent communication, layout and organizational skills. In addition to graphic design expertise, they need to understand color management, printing and digital publishing.90003 90008 5. Packaging graphic design 90009 — 90010 90002 Most products require some form of packaging to protect and prepare them for storage, distribution, and sale. But packaging design can also communicate directly to consumers, which makes it an extremely valuable marketing tool. Every box, bottle and bag, every can, container, or canister is a chance tell the story of a brand. 90003 90002 Packaging designers create concepts, develop mockups and create the print-ready files for a product.This requires expert knowledge of print processes and a keen understanding of industrial design and manufacturing. Because packaging design touches so many disciplines, it’s not uncommon for designers to find themselves creating other assets for a product such as photography, illustrations and visual identity. 90003 90002 Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a specific industry (like food or children’s toys).Their work requires top-notch conceptual and problem-solving skills in addition to a strong working knowledge of print and industrial design. They must be flexible to meet the demands of clients, marketers and manufacturers and be aware of current trends. 90003 90008 6. Motion graphic design 90009 — 90010 90002 Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film.The medium’s popularity has skyrocketed in recent years as technology improved and video content became king. 90003 90002 «Motion graphics designer» is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.90003 90026 Examples of motion graphic design 90027 90028 90029 Title sequences and end credits 90030 90029 Advertisements 90030 90029 Animated logos 90030 90029 Trailers 90030 90029 Presentations 90030 90029 Promotional videos 90030 90029 Tutorial videos 90030 90029 Websites 90030 90029 Apps 90030 90029 Video games 90030 90029 Banners 90030 90029 GIFs 90030 90055 90002 Motion graphics designers begin by developing storyboards and then bring their concepts to life with animation, video and traditional art.Depending on the industry, a strong working knowledge of marketing, coding and 3D modeling can be definite assets. 90003 90008 7. Environmental graphic design 90009 — 90010 90002 Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative or easier to navigate. Environmental design is a broad type of design, here are some examples: 90003 90026 Examples of environmental graphic design 90027 90028 90029 Signage 90030 90029 Wall murals 90030 90029 Museum exhibitions 90030 90029 Office branding 90030 90029 Public transportation navigation 90030 90029 Retail store interiors 90030 90029 Stadium branding 90030 90029 Event and conference spaces 90030 90055 90002 Wayfinding is a specific type of environmental graphic design that consists of strategic signage, landmarks and visual cues that help people identify where they are and where they need to go so they can get there without confusion.90003 90002 Environmental graphic design is a multidisciplinary practice that merges graphic, architectural, interior, landscape and industrial design. Designers collaborate with people in any number of these fields to plan and implement their designs. Because of that, designers typically have education and experience in both graphic design and architecture. They must be familiar with industrial design concepts and able to read and sketch architectural plans. 90003 90002 Traditionally, environmental graphic design has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.90003 90008 8. Art and illustration for graphic design 90009 — 90010 90002 Graphic art and illustration are often seen as being the same as graphic design, however they’re each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes a number of forms, from fine art to decoration to storytelling illustrations. 90003 90002 Even though graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can not talk about one without the others.90003 By suxzero 90026 Examples of art and illustration for graphic design 90027 90028 90029 T-shirt design 90030 90029 Graphic patterns for textiles 90030 90029 Motion graphics 90030 90029 Stock images 90030 90029 Graphic novels 90030 90029 Video games 90030 90029 Websites 90030 90029 Comic books 90030 90029 Album art 90030 90029 Book covers 90030 90029 Picture books 90030 90029 Infographics 90030 90029 Technical illustration 90030 90029 Concept art 90030 90055 By Natalia MacaBy MOGOLLON 90002 Graphic artists use any combination of media and techniques to create their work as they collaborate with writers, editors, managers, marketers and art directors across all graphic design types.They’ll often have a foundation in fine arts, animation or architecture. Overlapping skills and apps make it possible to find graphic designers who also work as graphic artists and illustrators (and vice versa). 90003 90008 Use the right types of graphic design for the job 90009 — 90010 90002 Graphic design is an ever-growing field, and the demand for specialized and skilled designers is on the rise. When you’re looking for the right person to take on a design job, knowing the different types of graphic design will help you identify the specialist you need.90003 90002 90232 Finding the right designer is easy! 90233 90234 Simply search our designer community and pick the perfect one for your project. 90235 90003 .90000 What is Graphic Design — Best Graphic Design Softwares and Inspiration Posts 90001 90002 What Is Graphic Design 90003 90004 What is Graphic Design: Graphic design is the art of mixing pictures, texts, fonts as to provide an eye catching design for websites and marketing materials. We read a lot of magazines and newspapers and have you ever wondered the process behind making the same? Each magazine uses specific fonts, colours, photos etc, if you look at websites, each website has a logo and some information on them, all these are graphic designs in the printing and web industries.90005 90006 90004 If you are looking at graphic designing as a career, it’s an ever growing industry and new trends keep popping up very often. Graphic design is a means to communicate information to people. Graphic designers create designs and prints for a selected group of audience or for a particular company. We see the designers work in our day to day life, you want to order a take away, you grab a menu card of your favourite restaurant and you see all the bright colours and text arranged in a pleasing way to grab your attention, this is what a graphic designer does.In this post you can learn about «What is Graphic Design» and usage in different industries. 90005 90009 90010 What are the best Graphic Design Softwares? 90011 90012 90004 1. Adobe Photoshop is a must learn software for budding and experienced graphic designers. Photoshop was founded in the 80s and it has been perfecting itself ever since. Ofcourse you have the Photoshop creative cloud, but adobe has monetized the users every year, anyways Adobe Photoshop CS6 has all the features which meets the needs of all graphic designers.90014 2. Adobe Illustrator is important software for all people who live and breathe graphic design. It allows graphic designers to create vector based graphics which are crucial in the graphic designing. Adobe Creative Cloud provides its subscribes endless amount of art to incorporate in their work. 90014 3. Adobe Flash is a vector graphics and vector animations program released in May 1996. It is a multimedia software used to create content for the adobe platform, such as web applications, games and mobile phone content and embedded devices.It was a vector-based drawing program for pen-based computers. 90014 4. Inkscape is an open source vector graphics editor. If you are on a budget and can not buy the illustrator, Inkscape would be your ideal choice. It has some amazing features like clear interface, user friendliness, speed drawings and editing, layer transparency effects, complicated shape drawings etc. 90005 90009 90010 Graphic Design for Branding, Identity design and Logos 90011 90012 90004 Logos are just symbols or typographic names which denotes a company name.If the company becomes very popular then they are easily recognizable by their symbols for eg: the tick mark represents the Nike Company. 90005 90004 Identity designs give a more visual representation of the company. It can be a particular choice of fonts, colours, text message etc. Companies incorporate these designs onto their letterheads, business cards, flyers, brochures etc for brand identity. These identity designs should be consistent and flexible. These identity designs can make or break a company success.90014 Branding is the process of giving a unique identity for a business. It’s the way people recognize and this helps promote sales. If you want your brand to stay around for a longer term, it’s best to analyze research and spend sufficient time in designing and understanding the target audience. A strong brand helps in luring more customers as businesses face stiff competitions. 90005 90004 90028 30 Brilliant Branding Identity Design examples for your inspiration 90029 90014 90031 90005 90004 90028 35 Creative and Beautiful Branding Identity Design examples 90029 90014 90037 90005 90004 90040 90005 90004 90028 40 Most Brilliant Logo Design Ideas for your inspiration 90029 90014 90046 90005 90004 90028 25 Best Photo Editing and Retouching works around the world 90029 90005 90009 90010 Graphic Design for Web Design Industry 90011 90012 90004 To become a successful graphic designer in the web design industry, one should be able to communicate their thoughts to the art directors of a company.Communication saves a lot of trouble and time. It allows the graphic designers to understand the requirements of a business and they can also explain clearly why a particular layout was selected or even the choice of colours. 90005 90004 Graphic designers need to conduct a thorough research of the company and it’s products, who are their competitors and so on; before creating the company website. It takes a lot of skill and time to become a successful web graphic designer. The internet is totally a different world, so if u want to be a successful graphic designer in the web design industry, it’s important to understand how the web industry works.There are millions of websites on the web, so if you want yours to stand out from the crowd, one needs to make their websites unique and eye catching. 90005 90004 While creating websites, keep the pictures crisp and clear and avoid overcrowding the pages with ads. The important text should be in bold and give apt information, since the time spent by a viewer will only be few seconds. Graphic designers should have an eye for detail and open to feedback, it’s always good if you can self evaluate your work.90005 90004 Apart from design skills, graphic designers should update themselves on the new technologies like HTML5 and how to build a responsive website which works on all cross platforms and media. The web trends keep changing in a fast pace, so if you want to be ahead in the race, it’s time to update your skills. 90005 90004 90028 25 Most Beautiful Websites Design examples for your inspiration 90029 90014 90068 90005 90004 90028 26 Creative and Beautiful Html5 Websites Design examples 90029 90014 90074 90014 90028 90014 90029 90028 25 Free Professional Icon Sets for Graphic and Web Designers 90029 90014 90082 90005 90009 90010 Graphic Design for Printing Industry 90011 90012 90004 All Companies which have a digital presence need banners, posters, letterheads, flyers, business cards, digital prints so graphic designers are always in demand to create unique brands for all kinds of business.Most companies require have different dimensions and sizes for their business cards, so do proper research so you do not have to rework your layouts. There are many companies offering these graphic design services for printing sectors. When you think of softwares for the printing industry, there are 3 main softwares to be considered Adobe Photoshop, Adobe Illustrator and Adobe InDesign. These softwares have their own benefits and hiccups. 90005 90004 Adobe Photoshop: If you are looking for amazing background images, you can choose this software to create raster based images.It allows you to create amazing visual designs for your printing requirements. This software does not have any page layout features, so you have to manually calculate the size print designs. 90014 Adobe Illustrator: This software works great for vector based images and provides better results if you happen to work on very small number of pages. 90014 Adobe Indesign: This is a strong desktop publishing tool. If you are looking to print multiple brochures or flyers, this software works best for you.It has many theme based layouts which can be used for multi page designs so printing in bulk becomes easier. 90014 It’s best to keep all the Logos and text information away from the edges of the design, since it may get cut off while being printed. 90005 90004 90028 25 Creative Corporate 90029 90028 Brochure Design 90029 90028 examples for your Inspiration 90029 90014 90103 90005 90004 90028 25 Creative Movie Posters Design examples for your inspiration 90029 90014 90109 90005 90004 90028 25 Creative Corporate Business Cards Design examples 90029 90014 90005 90004 90117 90005 90004 25 Creative and Unsual Wedding Invitation Card Design Ideas 90014 90121 90005 90004 90028 40 Unusual and Brilliant Business card designs for your inspiration 90029 90014 90127 90014 90005 90009 Photoshop Editing, Retouching works 90012 90004 90133 90005 90004 90028 30 Best Photoshopped Images and Creative Photo Manipulations 90014 90138 90029 90005 90004 56 Best Adobe Photoshop Tutorials — It is time to Learn hidden tools 90014 90005 90009 What is Graphic Design Video Tutorials 90012 90004 90147 90148 90005 90004 90151 90148 90005.

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